Webinar: How to Enter the UK - Market Readiness
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Webinar: How to enter UK - Market readiness

H2E UK - Agri - nettside-2-1
21. October, 2026
14:00–15:30

Are you considering selling your agritech solution in the UK? Hear from the people shaping the market. This webinar is for companies taking part in, or considering joining, the How to enter UK programme.

In this online meeting, speakers from DEFRA, Innovate UK, UK Agri-Tech Centre and the Department for Business and Trade explain how the British market works, what support is available and what it takes to get started.

Agenda

Time: 14:00–15:30

  • Welcome – Nordic Edge
  • British agriculture at a glance
  • British agricultural policy, market drivers and the network of agriculture and food attachés – DEFRA
  • Innovation priorities, funding and collaboration opportunities, including Horizon Europe – Innovate UK
  • Navigating the British agritech ecosystem – UK Agri-Tech Centre
  • Investing and growing in the UK
  • Questions and next steps

What you get

  • An overview of British agricultural policy, support schemes and the technology British agriculture needs
  • Practical insights into setting up a company in the UK, legal basics and recruitment
  • Advice on tailoring your pitch to British decision-makers
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How the How to enter programme works

The webinar is part of our How to enter UK programme. Here is an outline of the full programme. 

1

21 October

Insights into the market, how to establish and operate a business in the UK, and how to tailor your value proposition to British decision-makers.

2

October to December

Together with British partners, we identify what the delegation needs so that the events and visits are relevant.

3

2 December

Industry networking at the UK Agri-Tech Centre, a tour of Harper Adams University and the Nordic Business Mixer in Birmingham in the evening.

4

3 December

Visits to test farms or innovation organisations, company visits and a debrief where each company develops its action plan.

5

After the visit

Nordic Edge sends out a market report based on the meetings and what we learned.

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Part of How to enter: UK – Agritech

The webinar kicks off our UK programme. On 2–3 December, a Nordic Edge delegation travels to the Midlands. We join the UK Agri-Tech Centre’s Christmas networking event, where you can pitch your company.

We tour Harper Adams University and the National Centre for Precision Farming, and host a Nordic Business Mixer in Birmingham. Day two is dedicated to site and company visits, and each participant receives an individual action plan.

Practical information

Useful information when planning your participation:

Kapital_sort.pdf

Price

Small and medium-sized enterprises pay NOK 15,000 to participate.

The total market price is NOK 60,000, but the programme is subsidised through Innovation Norway’s cluster programme.

Tech.pdf

What you arrange yourself

Flights, accommodation and travel costs are covered by each participant.

Nordic Edge plans the visit with local partners and ensures that it delivers value based on the delegation’s needs.

Kompetanse_sort.pdf

Number of places

The programme is designed for 8–10 companies.

Places on the visit are limited to ensure high relevance for participants. Each company can bring multiple representatives. The price remains the same.

Frequently asked questions

We have collected some frequently asked questions. If you have any other questions, please contact us. You will find our contact details below.

I’m not sure whether to join. Can I attend just the webinar?

Yes. If you are unsure whether the UK and this delegation programme are right for you, you can join the webinar on 21 October and decide afterwards.

Do I need to be a Nordic Edge member?

No, the programme is open to everyone, but members will be prioritised if it fills up.

Does Nordic Edge book meetings for us?

The programme is built around shared activities: industry networking, a networking evening and company visits. The whole delegation meets relevant British organisations and starts conversations there. Tell us who you would most like to meet, and we will take this into account when planning.

Partners

The programme is being developed jointly by Nordic Edge, UK Agri-Tech Centre and AgriFoodTech Norway.

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Questions?

Contact us if you have any questions!
Bilder Ansatte 1801x1125 Gunnar

Gunnar Crawford

 Head of Agritech Cluster

+47 934 88 841

gunnar@nordicedge.org 

Paul

Paul Mathias Fiskaaen

 Business Developer, Agritech

+47 480 19 899

paul@nordicedge.org 

Bilder Ansatte 1801x1125 Inger Hanne

Inger Hanne Vikshåland

 Head of Service Development and Communication

+47 452 92 828

inger.hanne@nordicedge.org