Nordic Edge Expo

Workshop: How can Nordic Companies Solve NYC Intelligent Lighting Challenges?

Cities worldwide are increasingly realizing that urban lighting can provide solutions to overcome major challenges facing our societies such as environmental footprint, lacking digital infrastructures, increased costs and public well-being and safety. Many questions remain open for Cities that seek to develop forward-thinking lighting strategies, as they look for solutions to create the best Cities. The arrival of new technologies to the market, as well as the smart potentials lighting can now offer, triggers new questions to which Cities need solid and reliable answers, and well-tested solutions.

The convergence of energy saving, responsive technologies, ownership of data and infrastructure is being debated across NYC together with issues of public space equity and social cohesion. The local challenges in smart lighting in NYC create new market opportunities for foreign SMEs in the shadow of COVID-19 and during this session, three speakers will take a deep-dive into how SMEs can enter a new market by pursuing local challenges.

Join us for an exciting session and gain insight about the commercial potential of smart lighting solutions in NYC, how to access the market and an introduction to how local challenges can accelerate your market entry.

14:00 – 14:10     Welcome

Maja Østergaard, Project Manager, State of Green

  • Introduction to the Access Cities project – A global alliance for sustainable development
  • Urban challenges and why cities are the new export markets

14:10 – 14:20     A Roadmap to NYC

Mille Munksgaard, Project Manager, Danish Cleantech Hub New York

  • Presentation of Danish Cleantech Hub’s new Smart City roadmap – key trends, stakeholders and much more


  • NYC Challenge announcement and introduction to Access Cities Smart Lighting Challenge Program

14:25 – 14:40      How to tackle a challenge

Jakob Stolt, Senior Project Manager, EIT Climate-KIC

  • What are challenge owners looking for?
  • What are our strongholds?
  • Co-creation

14:40 – 14:45       Q&A moderated by Maja Østergaard

14:45 – 14:50      Thank you

Maja Østergaard, Project Manager, State of Green

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With 7 years’ experience driving strategic marketing projects for sustainable organisations like Vestas Wind Systems and SiemensGamesa Renewable Energy, Maja is responsible for branding Danish smart city solutions towards international stakeholders at State of Green. She also project leads the public-private export project, Access Cities, that opens doors for Danish SMEs to international city markets. State of Green is Denmark’s green marketing consortium and spearheads the international marketing of green Danish solutions. 

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Jakob Stolt is a Senior Project Manager in EIT Climate-KIC. He is educated and working within innovation, sustainability, entrepreneurship, and leadership, especially in a network, development, educational, and cities perspective. He has edited and published two anthologies about entrepreneurship education and done reviews of universities’ efforts within entrepreneurship and knowledge exchange between universities and businesses as part of several OECD-projects. Specialities are open innovation, sustainable urban development, and smart cities collaboration.

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Mille Munksgaard is a sustainability professional with experience in international business development and strategic partnerships within the cleantech sector. Mille joined the Danish Cleantech Hub in New York City in August 2019 where she serves as Advisor and Project Manager. She advises Danish companies on strategy and business development on the North American market and oversees large international projects, which aim to strengthen the sustainable urban development in the pursuit of game-changing solutions.

In co-operation with:

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