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The Great Innovation Treasure Hunt

Welcome to Accelerating Innovation at Innoasis, an innovation programme designed by Nordic Edge and the University of Stavanger to enhance your innovation capabilities. Through four sessions, we will explore various aspects of innovation and how to use it to take your organisation to the next level. This is a great place to acquire new innovation skills, share experiences and extend your network.

Session 2: The Great Innovation Treasure Hunt

Have you truly explored the vast innovation space available to your organization, or are there hidden treasures waiting to be discovered?

Join us as we venture into the uncharted territories of innovations. For this session of the Innovation Network, we examine all potential paths to innovation. We dive into the 4Ps of innovation, exploring how this framework can help us innovate at every stage.

The 4Ps of innovation are:

  • Paradigm Innovation
  • Process Innovation
  • Position Innovation
  • Product Innovation

Key Questions:
Are you certain you’ve explored every possible innovation opportunity?
Is your organization inadvertently overlooking potential breakthroughs?
Could your current approach be constraining your innovation horizon?

Key Takeaways:
A widened perspective on innovation possibilities.
Tools to identify and leverage diverse innovation avenues.
Insights from an established framework to stimulate creative thinking.


  • Non member: 1500 kr
  • Nordic Edge cluster member: 800 kr

Speakers and organisers

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John Bessant – Originally a chemical engineer, John Bessant has been active in the field of research and consultancy in technology and innovation management for over 40 years.   He is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter and also has visiting appointments at the universities of Stavanger, Norway and Erlangen-Nuremburg, Germany.  He has acted as advisor to various national governments, to international bodies including the United Nations, The World Bank and the OECD and to a wide range of companies. He is the author of over 40 books and monographs and many articles on the topic; the most recent including Managing innovation (2020) (now in its 7th edition). You can find more and follow his blog at


Bjarne Uldal
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Bjarne Uldal is a brand & business innovator who, over the last 25 years, has been involved in more than 30 start-ups, both as an investor, business developer and brand consultant.  Marrying a deep knowledge of branding with a hands-on approach to entrepreneurship, Bjarne has earned a reputation as a creative, commercially oriented person, who’s always on the lookout for points of differentiation that can be accentuated by compelling storytelling.

Bjarne is one of the co-founders of Nordic Edge, the official Norwegian innovation cluster on smarter cities and communities, and the organizer of the Nordic Edge Expo – the largest annual conference and exhibition in the Nordics on Smart City trends, methodology, new innovation and technology.

In his capacity of being the Chief Innovation Officer at Nordic Edge, Bjarne is responsible for establishing innovation partnerships with companies, organizations and academic institutions around Europe, in China and in the US. Bjarne has also been the main facilitator of the process leading up to the launch of the national Smart Roadmap for Smart and Sustainable Cities and Communities last year. Furthermore Bjarne acts as a facilitator and advisor to a number of cities and municipalities who are determined to build smarter and more sustainable communities.

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Tatiana Iakovleva is a distinguished Professor of Entrepreneurship at the University of Stavanger, Norway. With a Ph.D. in Entrepreneurship, her expertise spans entrepreneurial intentions, innovation management, and business social responsibility. Authoring two pivotal books, she delves into inclusive entrepreneurship practices in digital health and the role of entrepreneurial universities. With over 75 peer-reviewed publications in esteemed journals, she boasts an h-index of 20 on Google Scholar. Recognized with the Top Research Award for Young Female Researchers, Tatiana pioneered an innovation and entrepreneurship Master’s at Stavanger, mentored 30+ student and start up teams, and leads a significant international research project on digital health entrepreneurship.


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