Innoasis Science Talks: Nudging – the Art of Positive Manipulation

Can we influence people to behave more sustainable without their knowing, and should we do it? Welcome to the next Innoasis Science Talk about nudging.

Preliminary Programme: Science & Ethics

In this talk, professor at UiS, Ola Kvaløy will give us insight into the science of nudging. Nudging is a concept in behavioural economics which proposes positive reinforcement and indirect suggestions as ways to influence the behaviour and decision-making of groups or individuals. Some argue that this knowledge can be used to push individuals to make choices that reduces emissions and resources. But what does the science say about its effectiveness, and how can it be implemented in practice? Others argue that nudging can lead to states and companies manipulating individuals, is this fear justified, and how do we ensure socially responsible nudging?

His talk will be followed by a panel debate with Ducky, Footprint and Risk Management.


13:00 – 13:05: Welcome and quick introduction to Innoasis Science Forums

13:05 – 13:25: Science Talk by Prof. Ola Kvaløy

13:25 – 13:45: Five minute presentations from panellists

13:45 – 14:15: Panel debate

14:15 – 14:30: Questions from the audience


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Ola Kvaløy is dean and professor of economics at the University of Stavanger Business School. He received his PhD from the Norwegian School of Economics (NHH) in 2003, and is currently affiliated with NHH as adjunct professor.

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Mads is educated as a mechanical engineer and has worked five years with product development within the oil sector. With a strong desire to contribute towards a more sustainable society he started Ducky together with two co-founders in 2014. Ducky consists of 28 Ducks and Ducklings who develop technology and services to inspire and empower individuals, municipalities and companies towards sustainable habits that can change our society. 

Mads is especially skilled in concept development and climate data from a consumption perspective. He has also worked a lot on organisational development in an organisation where everyone can be a leader.

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Benedicte Brinchmann Eie is a senior consultant at Footprint, helping brands and businesses innovate and communicate to cut emissions and create values. She is a civil engineer by education, with a master´s degree in new product development and industrial ecology from NTNU, and a climate change maker at heart. Benedicte has been the Sustainability Manager of H&M Norway and the Communications Manager of Nordic Choice Hotels. She has helped established the Stordalen Foundation, GreeNudge and the EAT Foundation, and several initiatives to promote circular economy in Norway. With a passion to turn complex science into compelling and engaging stories, she´s been a speech and ghost writer for leaders determined to create true impact

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Knut Ivar Karevold has a Master-level degree organizational psychology and clinical psychology (University of Oslo, 1992) and a PhD in behavioral economics/economic psychology (University of Oslo, 2012). He was Fulbright Scholar Post-doc at Harvard Business School (2013) where he studied the behavioral science of nudges and group decision biases.

Knut Ivar Karevold has more than 30 years of experience as an organizational psychologist, working a broad range of organizational issues such as leadership, teamwork, organization design, change and transformation, complex projects, innovation and sustainability. He has 15 years of experience as associate professor and senior lecturer at BI Norwegian Business School and 15 years of experience as associate professor and senior lecturer at the University of Oslo.

Knut Ivar has special expertise in facilitating processes for improving individual and organisational performance. He is particularly known for his capability to apply science for better practice. Knut Ivar’s clients value his solutions on how to transform broad strategic challenges to practical and implementable actions for the management and organisation.

The recent 7 years Knut Ivar Karevold has worked applied behavioral economics and nudging for climate friendly and sustainable courses. He as reviewed the scientific literature, tested nudges experimentally and designed tools and implementation programs for sustainable climate change in business organizations. Knut Ivar has also designed science based programs for effective climate communication.

Knut Ivar lives in Oslo and has three adult children. He loves to be outside in nature.

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