How to Enter UK
We’re calling for the most forward-thinking (and tea drinking) Nordic proptech companies looking to expand to the United Kingdom.
How to Enter
Nordic Edge is taking steps to increase the exposure of Nordic smart city solutions in European countries. “How to Enter” is our market entry programme, where we help companies expand to new markets. The UK will be the next destination of our journey.
How to Enter UK aims at providing valuable insight into the British market and its specific business culture. By connecting with relevant market players and gathering information, the programme enables companies to develop an optimal market entry strategy.
Why UK?
Expanding Norwegian proptech companies to the UK offers strategic advantages such as a larger market size, diverse customer base, access to funding, and a supportive regulatory environment. London’s status as a global business hub provides networking and partnership opportunities, while the UK’s well-established tech ecosystem and international talent pool contribute to innovation. Cultural similarities ease the transition, and international recognition can enhance visibility. However, thorough market research, understanding local regulations, and a tailored strategy are crucial for successful expansion.
The programme
Changes to the programme may occur. We welcome suggestions from the participating companies on what you would like to gain from the visit.
Prior to leaving:
Two preparation webinars and a one-to-one prep sessions will be held for the companies participating.
Go to Market Webinar, 21st February: an introduction to the UK market with Goodwille.
Go to Market Webinar, 8th March: pitch preparation and practical information.
18th March
19:00 – 21:00: Welcome drinks
19th March
10:00 – 12:00: Go to Market Workshop
13:00 – 15:00: Meet the Buyers
17:30 – 19:30: Investor and Proptech Afterwork
20:30: Dinner with delegation
20th March
10:00 – 12:00: Funding & Grants Workshop
12:45 – 14:15: Meet the Cities
Keep reading for more details
Day 0 // 18th March
Nordic Edge and Blick Rothenberg have the pleasure of inviting you to Welcome Drinks with the “How to Enter UK” delegation and partners.
We are traveling to London to explore the UK market with an interesting pool of Scandinavian PropTech companies. Before we get to work we would like to get together so that we can get to know each other, the delegation and the partners helping us in setting up this programme.
SIGN UP HERE
Day 1 // 19th March
Go to Market Workshop
A chance to work on developing the perfect G2M strategy for the UK market, getting input and insights from relevant market experts.
Keynote speaker:
- Håkon Dammen, Position Green: Going from Sweden to having 10 offices across Europe and North America – experience from entering the UK market
Roundtables:
- London & Partners: How to get started in London
- Propel: Talent attraction & Recruitment
- Nara Communications: PR, marketing, communication and storytelling
- Goodwille: Go to Market strategy
- Blick Rothenberg: Tax and accountancy
- Taylor Wessing: Law
- Innovation Norway and the Embassy: Your Norwegian support in the UK
We’re facilitating an interactive session where you will get to speak 1:1 with the experts.
Meet the buyers
Together with our partners we will matchmake you with your (hopefully) next customer. Based on your company profile and wishes from you, we will set up 2-3 curated 1:1 meetings for each company.
Investor and Proptech Afterwork 19th March
Together with our partners at Tech Nordic Advocates and Shoosmiths we have the pleasure of hosting an Investor and PropTech Afterwork
We invite in investors and real-estate stakeholders investing in companies solving complex challenges related to our urban environments. All companies will get the chance to present themselves to the investors.
SIGN UP HERE.
Day 2 // 20th March
Funding & Grants Workshop
Together with our partners from Gately Global we explore key issues when raising funds in the UK, the UK Funding Landscape, Best Practices when raising funds in the UK and Tax incentives available in the UK.
Meet the Cities
The UK is more than just London, but what does the various regions have to offer? During this session, we will hear from different places in England, what makes their region unique and why it could possibly be the best place for you to enter the UK. We will hear from:
- West Midlands presented by West Midlands Growth Company
- Sheffield presented by Invest Sheffield
- Newcastle presented by Invest Newcastle
- Bristol and Bath presented by Invest Bristol and Bath
- London presented by London and Partners
Contact Emilie at emilie@nordicedge.org for questions about How to Enter UK.