Nordic Edge Expo

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From simulations to real change

We all have a responsibility to reduce the climate footprint. How can citizens be influenced to change their behaviour? To achieve this, we need systems and tools to show how to live a more sustainable life. Real change stems from collaboration and the sharing of data, both at the societal and individual level.

We will hear from Kari Aina Eik, Leader of the FN’s programme for smart & sustainable cities, and Joel Alexander Mills, from AugmentCity.


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A champion for simulation and complex data visualization with a background as an Industrial Designer, Joel was born and educated in the UK and moved to Ålesund, Norway 12 years ago. He is passionate about using elegant technology and human centred design to reduce cost, find better solutions, increase safety and improve quality of life. After running successful businesses, 6 years ago he was asked to take over as the CEO of Offshore Simulator Centre (OSC). He transformed this business using simulation technology for the offshore oil industry as a key tool for Virtual prototyping.

Joel is passionate about proving the value in simulation and driving the exponential growth of simulation with OSC at the forefront. Only 6 Months ago as well as running OSC he started a daughter company “AugmentCity” using the simulation and visualizing technology developed for the offshore industry, and in tight cooperation with the United Nations smart cities program, as a game changing tool for Smart Cities. He is excited to see where this new journey will take us.

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Mads is educated as a mechanical engineer and has worked five years with product development within the oil sector. With a strong desire to contribute towards a more sustainable society he started Ducky together with two co-founders in 2014. Ducky consists of 28 Ducks and Ducklings who develop technology and services to inspire and empower individuals, municipalities and companies towards sustainable habits that can change our society. 

Mads is especially skilled in concept development and climate data from a consumption perspective. He has also worked a lot on organisational development in an organisation where everyone can be a leader.


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