This was the question headlining our first session in our Accelerating Innovation program – jointly developed and offered by the University of Stavanger and Nordic Edge

Gathering participants from both the private and public sector we heard John Bessant, an Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter draw on his 30+ years of experience from working with innovation both in companies, NGO’s and academic institutions.

We also had the pleasure of listening to the very interesting case of the scale-up company Wenn, who has challenged a dormant car rental industry with its highly sophisticated AI-fueled car damage detection system.


This was the first session out of four, and it is possible to join us for the next session on June 6, which is titled The great innovation treasure hunt. In this session we will examine different paths to innovation, diving into the 4 P´s of innovation: Paradigm Innovation – Process Innovation – Position Innovation – Product Innovation.